Nowadays,there are many forms of social media and different ways to utilize these platforms. It is no surprise that the dominating social media giants are Facebook, Instagram, Twitter, and Snapchat, but there are also many other social media sites where people can share content and information. According to Hootsuide, three quarters of adults have social media now and with the vast amount of people using social media, connecting with someone is only a click away.The benefits of using social media, especially in corporations, is the power to connect. Many companies take advantage of social media for their own benefits. For example, social media raises brand awareness, incentivising more people to learn about the company and even explore within the company depending on the content of the page. Employees can use social media to for client services such as learning about their clients and their interest to strengthen their relationships. Also, social media pagesfor professionals, such as LinkedIn has become a resourceful tool for web users to connect with employees in different companies for recruiting and networking purposes. As a result of social media, it is easier for people to expand their network and build relationships with others.
Despite all the benefits of social media, there can be drawbacks as well. Most of our social media account are not constricted, therefore we are usually free to post anything online, whether it is sharing something exciting, or ranting about something controversial. Although we have the individual freedom to post and write as we desire on social media, we do need to be cautious about what we decide to publicize as anything we post on social media can be used against you in the future. For instance, our managers or coworkers whom we are connected on social media can disagree with your view which can hurt your image and reputation at work, and might potentially jeopardize your job if it is too extreme or inappropriate. The content we post represent who we are, therefore we must be wary of the content we post.
Work Cited:
“Why Businesses Can't Survive Without Social Media.” Fortune, fortune.com/2015/11/18/businesses-cant-survive-social-media/.
“10 Benefits of Social Media for Business.” Hootsuite Social Media Management, 6 Nov. 2017, blog.hootsuite.com/social-media-for-business/.
I think you bring up a good point when it comes to our social media accounts not being constricted. Now and days a lot of employers and companies search up potential employee's Facebooks and the things they post could often hurt their chances. I also agree that people should be careful what they post because once something is on the web it will always be there.
ReplyDeleteI think your point can be furthered even more when considering athletes and celebrities. How careers can be lost for simply having and opinion that does not match the majority in that instance. Scary stuff, when you really think about it. How a life time of hard work can be ruined with a single post.
ReplyDeleteYou make a lot of great points in your blog especially about businesses being able to take advantage of social media. I have seen several personal brands and businesses use the potential power and influence of social media to create a following and build loyalty. There is certainly a challenging aspect to it since there is a lot of content on these social media sites but learning how to make the most of these outlets for one's own benefit can be done through time and patience.
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