Creativity is the act of transforming our ideas into reality. With the help of media and technology, the media helps foster creativity. Nowadays, it is not just characterize by the aesthetic aspect, but it can be executed in many forms; it can be as simple as just a text. A form of creativity that is expanding on media nowadays is copywriting. For Twitter, copywriting is important because it includes more text rather than imagery. Due to the innovation in media we have nowadays, people exchange “ideas” on a daily basis, making it easier to reach a wider range or audience in a short amount of time. Marketing companies are using crowdsourcing with the help of social media to sell their products and services.
In the article, "Disney Tolerates a Rap Parody of Its Critters. But Why?", Disney characters are being used to create a rap song parody for the song, “Crank That”. Although this is an infringement issue, the combination of these two contrasting elements known as “mash-up”, racks millions of views on Youtube, benefiting both Disney and the artists because of the vast amount of views it is generating from a simple video. This video is an great example to illustrate that we are entering a revolution where creativity is now beyond its limit.
Barnes, Brooks. “Disney Tolerates a Rap Parody of Its Critters. But Why?” The New York Times, The New York Times, 24 Sept. 2007, www.nytimes.com/2007/09/24/business/media/24crank.html.
Creativity has always been important when discussing media as a whole. There are a lot of conglomerates for different types of media nowadays and almost everything has been thought of or discovered. That is why so little new platforms are being uncovered today whereas bigger sources of new media such as Facebook or Instagram continue to thrive around the world. You will also notice that people who are more unique or show the more creative side in their content tend to become more famous or get more popularity.
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